Potential buyers form an impression of your home – either positive or negative – within the first 30 seconds of walking through the door. These first few seconds are the deciding factor for potential buyers. They will imagine themselves living there and they are not going to be able to do this without preparing your house for sale.
The good news? It doesn’t cost you a lot of money to make your house more appealing to the buyers. You just need a little guide to do this. But, before anything else, you must prepare yourself because it will take a lot of effort and energy to do this.
Before buyers ever step inside, they notice your home's exterior. This is your home’s first handshake – and it should be a firm one. Curb appeal sets the tone for the rest of the showing.
Here’s what you can do to make a great outdoor impression:
• Clear any clutter and keep lawn decorations to a minimum.
• Mow your lawn and trim shrubs.
• Add bushes and/or colorful flowers. Seasonal blooms or simple planters near the entryway go a long way.
• Sweep sidewalks, porch, and driveway regularly.
• Remove or update any dated or personalized fixtures like old house numbers or mailboxes.
• Put all toys, garden tools, and hoses neatly away.
• Fix damaged gutters, shutters, siding, or roof shingles. These are small repairs with a big visual impact.
• Add a tasteful welcome mat to the front door. A clean entryway feels inviting.
• Clean all windows inside and out. Natural light sells homes, and clean windows make a difference.
Tip: Don’t underestimate the power of paint. A fresh coat on the front door or shutters can refresh the entire facade.
Neighborhood Letter for Buyers
Write a short letter showcasing the neighborhood to share to potential buyers or you can make leaflets to highlight the good things around. They could be:
Buyers often choose homes based not only on the property itself, but the community and lifestyle that come with it.
The inside must not have anything in it. This will make the area even more spacious and neutral and potential buyers can properly imagine how they are going to use the space. The goal is for them to clearly see themselves living in the house and keeping it empty helps a lot.
Start by doing a deep, detailed clean:
Then, begin the all-important task of decluttering. A clutter-free home looks larger and more inviting.
• Add a fresh coat of neutral paint to the walls to brighten the space.
• Remove family photos and excessive wall decorations. This helps buyers imagine their own style in the home.
• Remove personal items like DVD collections, trophies, or religious or political items.
• Replace worn carpets, and shampoo carpets that are dirty but still in good shape.
• Polish wood floors or consider adding area rugs for warmth.
• Add fresh flowers or plants – just a touch adds life and vibrancy.
• Open all blinds and curtains to let in as much natural light as possible.
• Do a smell check and address any lingering odors from pets, cooking, or smoke.
• Pet owners: Take Fido or Fluffy with you during showings. Not all buyers are pet lovers, and some may have allergies.
TIP: Consider renting a storage unit or using a friend’s garage temporarily for excess furniture and belongings. The more open space buyers see, the better.
Your presence can make buyers feel rushed, awkward, or hesitant to speak freely. It's best to give them space so they can take their time, ask questions, and envision themselves living in your home. Although for you it may seem like you just want to be there right away just in case they ask questions or assistance, it is better to just keep your distance. They will call you when they need help.
I’ll always notify you in advance of showings, and we can create a schedule that works for you. Trust me, giving buyers room to explore is one of the simplest ways to help your home sell faster.
Every market is different. Some are markets are looking for easy commutes, some are just looking for quiet areas, some are looking for less crime, etc. If you are looking for a home here in Iowa, as a local expert, I can help you prep your home as I know the ins and outs of the area.
By working together and giving your home the attention it deserves, we can make sure it shines from the moment it hits the market.